REDEFINING THE FLOORING GAME

The flooring industry, for decades, has remained unchanged—entangled in outdated distribution models, overpriced products, and limited options. Enter Hardwood Bargains.

When pioneers Ben Thompson & Ross Bayley observed the flooring industry in 2008, they saw a pattern similar to many 20th-century industries: stagnation. Brokers, sales reps, and other intermediaries bloated costs—leaving the customer with a product marked up to 600% from its factory price. Worse, this model created a disconnect. The distance between manufacturers and end-users resulted in dated trends and mismatched consumer needs.

Such a structure, as Ben and Ross perceived, wasn't just archaic—it was ripe for disruption.

Drawing inspiration from market revolutionaries like Warby Parker, they envisioned Hardwood Bargains—a game-changer in the realm of flooring.